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So ever since Akio Toyoda took over he has been boasting about changing the branding of Toyota from boring, well built sound vehicles to exciting enthusiast style sportyness. Apparently the engineers at Toyota are so bland they are not able to do this themselves. So Toyota throws a bunch of money and an idea at legitimate sports car companies to build them a car. As a previous owner of a Celica GTS I am pretty dissapointed in them. Of course with out them the BRZ would have never happened sooo, I guess its OK?
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"Subaru is the Japanese name for the Pleiades star cluster, which in turn inspires the Subaru logo and alludes to the six companies that merged to create FHI."
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