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My 2013 limited was $3k off list at end of model year. 2014s were on the lot.
Timing and dealer motivation has a lot to do with the deal you get.
I wouldn't peg invoice as a good target either. There are some interesting articles about "invoice creep". best way is deal with the internet sales person at 5 dealerships and let them get into a bidding war for your business.
Also "wring the towel three times". For every offer they make counter. 3 cycles. You will know when you hit their rock bottom by the look on their faces or email tone. It's amateur hour dealing with most of these guys.
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