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Manufacturers who prefer not to see their brand equity diluted by pricing wars specify MAP pricing and will terminate your re-seller agreement if you are "caught" selling beneath it, e.g Cobb Tuning. Several forums we're apart of now mandate that the advertising vendor must post their "price" or the thread will be closed and removed. Many vendors complain about this and it is more than apparent why. The industry is changing and as companies fight to sell parts at 5% above cost to "earn" business, vendors will continue to go out of business. A 5% margin will not even touch the overhead of having a physical location, staff for sales and order support, etc.
I suppose the morale of the story is you will always get what you pay for and the guy with the cheapest price is not necessarily the "ideal" place to purchase from.
Regards,
Alex
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