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Despite the criticism, this is actually the most appropriate way for Toyota to market the car.
They are right about everything except the girlfriend thing. Borderline sexist, even though their statistics may justify it. I think most people with a second car would use that instead of the 86 for daily activities. Those of us that only have the 86 can't really comment because we might do the same.
The problem with trying to get into the details is that it's even harder for non-enthusiasts to get it. This is a message that everyone can understand and I applaud Toyota for taking a step back in the direction of cars that don't need to be overly practical to have a sustainable market.
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