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agreed..the angle should be that its a great car to drive for every place you need to drive to, every time.
Here is an ad that I always imagined......."You are driving with a co-worker to work, and the bridge that is the shortest way to work is out. The bridge needs to be repaired and for 2 wks you have to take the long way to work.
But the long way has more twists and turns so you and your co-worked don't mind.
Then one day the two of you come up to the bridge and its repaired and open.
But instead of taking the short cut to work over the bridge , you make a left and take the longer route again to enjoy all the twists and turns"
That gets the correct message across, don't you think?
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