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Old 01-03-2017, 09:32 PM   #1396
wbradley
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Garage
One thing for sure, Toyota doing a joint project with assembly by Magna Steyr indicates the entry price will be high. Reason I say that is otherwise Toyota would have kept this in house like the previois if they felt they could sell enough units. I am guessing they are expecting relatively low sales volumes. And of course they will sell for high margins like Bimmer does. This will be a halo car that most sizable dealers will want in the showroom, and when they move, people will pay...

...I think I'd like to be one of those people!

Joint projects like this would have been difficult to pull off in the early 90's without internet, email, and the ability to trade files back and forth instantly for colaboration.
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