K, cuz you're so closed minded I'll keep it in US for you...
Just say (& this is IF situation) FT86 comes out in 200hp/whatever-tq weight around 2750 lbs w gas mileage of 22city/30hwy & price tag of base $22k~up.
Now, Toyota is competing not only in Miata, Z and other sports cars... but it's also competing against Civic (Si) & other DD cars. iirc new Civic Si runs 195hp/140tq weight around 2850 lbs w gas mileage of 21city/29hwy price tag starts around $22k~up.
Not only Toyota be competing in motorsports world, but how
Toyota open up a option for people that want something nice, but not too pricey and something other than Civic (my bet is more towards ladies). I know several friends (girls) that want somewhat of sports car, but don't want expensive Z, but want brand new car, (not a used S2k) and don't want a convertible... now isn't that sounds like FT86?
Adding those consumers, are you still can say there gonna be only 1%?
If Toyota did this, I can bet you we'll see more ppl buying this car not only for motorsports, but for just A to B car that isn't shame to drive. Of course, there's always a negative thing to it. I'm pretty sure we'll see more rice out FT86c, but what car haven't been riced out.