Quote:
Originally Posted by venturaII
None of this makes any sense.
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Imagine it from a dollar perspective though. TRD can sell a flashy part with a very technical-sounding description that may or may not have an actual impact on handling, for a mere $850. No one who spends that much on a cool shock absorber-looking part to replace a dinky OEM bar is then going to say "Yeah, that was wasted money." Clearly it must be better. I mean, just look at it. They're going to insist that it makes a huge difference, their car handles tremendously better, it cuts 5 seconds off their time in Forza, gets better mileage, and makes them better in bed. The actual term for this is the "placebo effect," by the way. TRD will certainly tack on an overly technical description to a product that's pure bling in order to make money.
You see the same thing in home audio speaker cables, even though double blind studies have been done showing that they make no difference. But by god, they would love to sell you a $3K speaker cable! And they make a definite and noticeable improvement. To the seller's wallet.