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If it were me I would bring your car to a couple of dealers first to see what you are looking at for a trade in. You can then find out how they feel about any of the non-stock items. Test drive something fun that you might be getting to haul more people like a BMW 335i or a WRX. With that number in mind as a backup, you will better know how to price your car and what offer you might accept from a private buyer. Selling privately is a PIA, but unless you are losing sales tax credits as mentioned above, you stand to save $2-3 thousand on the exchange.
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