Quote:
Originally Posted by seannyice81
From that I understand, short of wheels/basic bolt-ons/accessories, TRD hasn't had a hand in the production process. Unlike AMG and further unlike BMW's M division.
despite the article, I wouldn't be surprised if these vehicles are branded in the US with TRD since its already a known "brand." Though I suppose Lexus could go with F-Sport.
Toyota needs to make up their minds though because in the past years we've had TRD, L-tuned, F-Sport, TTE, T-Sport, and one other sub-TRD brand I barely remember (kaizen?). Now we'll have TMG as well?
A turbo Yaris is a good first step but a crazy-engineered Lexus LS is a major leap above that. They'll need a good sports car that goes in-between (Supra.. Pleeeeeeease!) to serve as a poster car.
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Oh i gotcha. I agree that they need to just stick with TRD. I don't think many people take TRD seriously-- perhaps because of how semi-active they are?
I feel like they should try to reinvigorate TRD as they did with Scion by dropping an amazing item into their resume (by adding the FRS.) I know that this idea has been beaten to death, but i really think the Supra should come back-- additionally, it should be slathered in TRD goodies so that both Toyota and TRD could be taken seriously again.
Although to clarify, i really think the GT86 has grabbed the world by the shoulders and declared, "Toyota is coming back," so i'm not trying to say the GT86 isn't making Toyota more reputable. But i think it was the first step of a few they need to take to really reinvent themselves.