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Maj3sty raises a good point. If the BRZ is within the price range of the WRX it will affect and conflict with the sales of the WRX which is highly undesirable.
Subaru performance image in Australia has been built around the WRX and WRX STi. If the BRZ is within the price range of the WRX, they risk losing sales in favor of the BRZ thereby reducing their profit.
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