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I don't like the front either but I can see the appeal. What stands out to me is that the "25k sports car" selling point has been set aside. The MSRP on these things are firmly in the range of other cars (WRX, GTI, ST's). Seems Toyota found Subaru can sell these for more and are doubling down on it's RWD, LightWeight Sports Coupe concept, shedding the "affordable" part. I understand costs have gone up since 2012. But if the sales have plataued at the old price point how will it fare at a higher one? It's going to be interesting how the car press reviews the refreshed models.
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