Quote:
Originally Posted by TitaniumBones
This is actually pretty easy. The best place to shop for a car is from your living room via email. Especially if you are new, it's best to avoid the dealership and avoid direct conversation. They have all kinds of games that you may not even realize they are playing to pressure you.
If you email them, then you have the upper hand. You can leave/ignore them at any time and they can't do anything about it. You can accept an offer from one of a dozen other dealers at any time and they know that and can't do anything about it. Look on a site like edmunds.com and find the invoice price. Understand that invoice is not what they really pay for the car. They get holdbacks and other incentives so they are still making money at invoice price. Most dealerships make the majority of their money on service anyway and don't even care if they make a profit on a new car as long as you take it there to service. Take the invoice price and email the dealer saying you will buy the car 'take it or leave it' at that price. You don't need to prove anything as the truth is invoice price is fine for any dealer on any car. They may so no, but so what? Let them know that if they say yes, then they have an easy sales you will put a deposit/buy right away. Use the advantage of the assumed slow receipt of emails and wait until you hear back from most/all of the dealers you emailed. Sometimes one will undercut the others. You can either accept that or use that to get an even better price from another dealer. I tend to pick who I like best and say I want to use them, but they have to match the best price (this is very fair to do and a good salesman will appreciate that you give them the opportunity).
It is the salesman's job to get as much money from you as they think feasible and you can't fault them for that. Invoice price is always a fair price to pay for a car and allows them some, but not enormous, profit. Some salesman will hold out for the uninformed grandma who will pay $2k over sticker and if you find one of those just walk away.
If you have any further questions or others do on buying cars feel free to pm me.
Credibility:
I used to work at GM corporate, was a top ranking fortune 500 b2b salesman and investment banker on wall st for the majority of my career, and this BRZ is the 41st car I've bought in my life. Never paid over invoice.
|
Good advice.
What would you suggest when purchasing a new release vehicle? e.g., Civic Type R coming coming in Fall 2017.
Seems like most people are happy paying MSRP.