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Pure Policy policy states that they must sell for the advertised price. No secret one time deals. I have NEVER seen a Scion advertised with a discount.
I am guessing the markup at retail on these cars (except accessories) is around 9% tops (or less). So in the US a $25K car has just over $2K markup.
Dealers often get money back in lieu of interest carrying cost if the car doesn't stay in inventory long. There can be other internal manufacturer incentives to move product as well.
So, $3K sounds like bullshit. I am in sales and I have never shopped for the holy grail deal where there isn't a dime of profit left. My dad used to joke that I would probably offer them more money out of sympathy for the salesperson. LOL
Some people are just better or more determined to get the lowest possible price. Good for them. I just don't want to find out I payed more than most everybody else for the same thing. In a sense the Pure Price is supposed to prevent that.
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