Quote:
Originally Posted by matadormi5
I have no idea if they ever acknowledged they did a bad job. In GM's case, only years after did Bob Lutz admit that the Pontiac Aztec was a bad idea.
Not sure why you're naming cars. I know Toyota has a rich history of sports car. I said it's not the brand's image right now in 2011.
"New Scion" means a new mentality for Scion. How is this crazy? Cadillac has done it, all of GM is in the midst of a renovation, so is Volvo, Hyundai/Kia, Suzuki even.
This has resulted in nothing but improved products. Does it mean they're all awesome now? No, but drastically better than the old, that's for sure.
I know Toyota wants to reinvigorate their brand, but I'm betting they know that Scion needs to so much more.
With the two options of:
a) Kill Scion.
b) Badge 86 as a Scion
Plan B doesn't scare the investors, it follows with what their research figures say with the age group, it fits in better than with 2011 Toyota. Any chance to fix the brand, Toyota is going to take it.
|
Whether they publicly acknowledge it or not, they should by all means realize they did a bad job, otherwise they have their head in the sand and are headed for disaster.
Toyota's image in 2011 is one without the sports cars I named, whereas their history is full of them, hence making the FT-86 a Toyota is NOT a square peg in a round hole. To think that is idiotic. In fact, most of the enthusiast market would agree that Toyota NEEDS to get back to that point in their history. As long as they keep making the Prius and versions of it, NOTHING can tarnish their brand as a green car maker. Do you not realize they have 6 SUVs and two trucks in their lineup (another absurdity for another argument another day, but I digress...)?
I know exactly what you mean when you say "new scion", however
a) Scion was never meant to be an enthusiast brand and b) why should Toyota
waste more money on it? As I said before, what's it worth? Please read my last post. I don't think it should be killed...yet anyway, but I can think of 10 better ways to improve it than to shoehorn the FT-86 into it's lineup. c) Most sports car buyers have some measure disposable income. That means they will either be in a slightly higher age target demographic, or in a higher income demographic. How does Scion fit in again?