Quote:
Originally Posted by matadormi5
The Scion brand was made because of the failed "Project Genesis"
Project Genesis included selling the latest generation MR2 spyder, Celica, and Echo under the Toyota badge. None of which saw successful or consistent sales figures. Toyota scrapped "Project Genesis" and soon after they began Scion.
I'm betting Toyota is following the "history repeats itself" mantra with the FT86, and probably secretly hoping to show GM that they Scion was/is better than Saturn.
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Project genesis failed because they didn't bother to make an awd turbo Celica for that generation, and only put 130hp in the MR-S while making it woefully impractical and charging $25k for it (still love them both to bits though). The Echo was just....... slow and ugly
Here, the product failed as well as the marketing.