Quote:
Originally Posted by Dimman
Will the FT86 be well-served by this poorly-performing brand?
Will the future of Toyota sports cars be well-served by making the FT86 a Scion?
There is no way that the FT86 as a Scion will help them recover 100,000 units per year, even by the trickle-down sales effect of a halo car, leading people into xB's or tC's.
Kill the goddamn brand already and free up corporate resources for engineering. Toyota tried almost the exact same system as GM did with Saturn (youth oriented, fixed pricing, a different 'feel'). It didn't work for GM and it's not working for Toyota.
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The Scion brand was made because of the failed "Project Genesis"
Project Genesis included selling the latest generation MR2 spyder, Celica, and Echo under the Toyota badge. None of which saw successful or consistent sales figures. Toyota scrapped "Project Genesis" and soon after they began Scion.
I'm betting Toyota is following the "history repeats itself" mantra with the FT86, and probably secretly hoping to show GM that they Scion was/is better than Saturn.