[billwot]

Originally Posted by Tcoat

It surprises me that after all this time people still do not understand the concept of Pure Pricing.
The PP system has nothing to do with the MSRP (Manufacturer's SUGGESTED Retail Price) or what the dealers could or did charge for the cars. Pure pricing simply meant that all advertising and prices associated with each individual car had the be the same. They could not advertise it as $27K and then when you walked in say "well it is actually $29K". If the MSRP was $27K and they wanted to sell white ones at $24K and black ones at $30 they were free to do so as long as all of the shown prices said that. The dealers were permitted to charge whatever the market in their region would stand.