Quote:
Originally Posted by FRSBRZGT86FAN
@ Tcoat has a good explanation of pure pricing (here's hoping pure pricing dies with scion) The price advertised is the price you pay, there is and will be no class action lawsuit, because they are still in the grounds of selling the vehicle under what is advertised online |
Pure Price will indeed die with Scion. Toyota has already made the statement that PP and monospec will end after the 17 model year.
It surprises me that after all this time people still do not understand the concept of Pure Pricing.
The PP system has nothing to do with the MSRP (Manufacturer's
SUGGESTED Retail Price) or what the dealers could or did charge for the cars. Pure pricing simply meant that all advertising and prices associated with each
individual car had the be the same. They could not advertise it as $27K and then when you walked in say "well it is actually $29K". If the MSRP was $27K and they wanted to sell white ones at $24K and black ones at $30 they were free to do so as long as all of the shown prices said that. The dealers were permitted to charge whatever the market in their region would stand.
The whole Scion no haggle system was intended to make the buying process easier for "younger inexperienced" buyers not as a means for the dealer to make more money. This however backfired a bit in those areas where the car was routinely selling in high volumes since the dealers did indeed boost the price to make more money. Reportedly there were dealers that would flex on the price but they ran the real risk of Scion pulling their dealership since it was strictly against the rules. Any creative dealer would of course find ways around that rule anyway. I got about $3K over bluebook value for my trade in and another $3K worth of free extras on the car since my dealer would not budge on the price of the car.