Quote:
Originally Posted by Dark

Alert: Flame suit on everyone.
I'm not saying that Scion is bad, but it's not good enough. What is demographic age of the brand? 16-25/29(at best)
You know how much insurance would charge people under 24 for driving a 2 doors RWD, right? Or Maybe Scion wants to move up its demographic age to 25-35/40? I don't know, and you don't know either.
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Demographic of Scion is more like 20-30 [This was told to me by the dealer who sold me my car]
whereas Toyota is more like 55 - 65 hence why they want to introduce a car like the FT86 to toyota, to gain more young buyers.