Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community - FT86CLUB - View Single Post - Scion FT-S

matadormi5 · 02-10-2011, 03:53 AM

Just thought of something....
I'm not a fan of Scion, and I'm not 100% in support of the 86 being sold as a Scion but...

4 years ago I wasn't a fan of Hyundai, but they've added so much spice and excitement into the line-up that they've become a very cool brand imo. The 86 (and I guess the IQ) could be the very first of a long line-up coming to salvage Scion's image.

There are a few comments I've read saying that they hope the scion fails so Toyota will just sell the 86 under their label. I don't think that'll work. Toyota execs honestly believe that young/enthusiast people will/do buy Scions.

So if the 86 doesn't sell as a Scion, Toyota execs would prob. jump to the conclusion that "young/enthusiast must not want cars like the 86".

It'll take more than 1 or 2 cars and a lot of good marketing/planning to shake Scion's crap youth-moron image and help sales. But if it works, then they'll know that the 86 is the type of car that WE (their target market) want. If it fails, Toyota will likely not try to make affordable sporty cars again for a long time--not a good thing for us.

so yeah...just a thought.

02-10-2011, 03:53 AM	#55
matadormi5 Senior Member Join Date: Jan 2011 Drives: GTI MK5 Location: Chicago Posts: 103 Thanks: 0 Thanked 0 Times in 0 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	Just thought of something.... I'm not a fan of Scion, and I'm not 100% in support of the 86 being sold as a Scion but... 4 years ago I wasn't a fan of Hyundai, but they've added so much spice and excitement into the line-up that they've become a very cool brand imo. The 86 (and I guess the IQ) could be the very first of a long line-up coming to salvage Scion's image. There are a few comments I've read saying that they hope the scion fails so Toyota will just sell the 86 under their label. I don't think that'll work. Toyota execs honestly believe that young/enthusiast people will/do buy Scions. So if the 86 doesn't sell as a Scion, Toyota execs would prob. jump to the conclusion that "young/enthusiast must not want cars like the 86". It'll take more than 1 or 2 cars and a lot of good marketing/planning to shake Scion's crap youth-moron image and help sales. But if it works, then they'll know that the 86 is the type of car that WE (their target market) want. If it fails, Toyota will likely not try to make affordable sporty cars again for a long time--not a good thing for us. so yeah...just a thought. Last edited by matadormi5; 02-10-2011 at 04:14 AM.