Quote:
Originally Posted by krayzie
S800 is a platform reference.
2000GT is a stylistic reference.
AE86 is a price point / target market reference.
Marketing just exploited these references in their campaign efforts.
An analogy would be the adidas NMD referencing their archive catalog in a similar way with their design and marketing material (Boston Super ~ AE86, Rising Star ~ S800, Micropacer ~ 2000GT).
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Agree. Though what's more important is, how is it related to consumers' perspective? It's always price point of the product. Price point segments consumers and determines demographics.