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S800 is a platform reference.
2000GT is a stylistic reference.
AE86 is a price point / target market reference.
All three archive models may have other minor design references that would overlap to inspire the new model.
Marketing just exploited these references in their campaign efforts but I'm sure some connections were made right from the start.
An analogy would be the adidas NMD referencing their archive catalog in a similar fashion with their design and marketing material (Boston Super ~ AE86, Rising Star ~ S800, Micropacer ~ 2000GT).
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