We just took delivery of our BRZ this past Monday and it's proving to be quite fun. Not crazy fast, or super luxurious, but just a lot of fun to drive.
Here's a brief writeup I did on another forum...
Initial impressions:
Appearance - it's MUCH better in person than in photos. The details of all the lines and angles really make this car stand out.
Interior - doesn't pretend to be something it's not. It gives you leather and red stitching, but doesn't try to wow you with soft plastics everywhere simulating leather. The seats are tight and will hold you in place from your hips all the way up to your shoulders. Big people need not apply. I'm 5'9" @ 165# and fit great.
Feel - the shifting is fantastic. The clutch pedal others have mentioned doesn't feel too vague to me and there's ideal takeup in my mind. Not too abrupt and not too soft, which would delay shifts, imho. The shift lever is great as well. Very notchy shifting and tight, with great throw distances for me.
Power - hmmmm, well, keeping it below 4-5000 rpms for now doesn't allow it to stretch its legs very much. Let's hope this gets better, much better, with higher RPMs.
Sound - very subdued relatively to the WRX STi someone else was also purchasing tonight that they kept starting. On the highway there's a bit of road and engine noise, but nothing too intrusive. Very livable on a daily driving basis.
Price - perfect for this car. It's fit and finish so far looks great. The car feels great, drives wonderfully, and fills a very much needed nitch in the car market. Plus it looks good doing so. Had a few people come to the dealer and go right over to it to look.