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Tcoat
Doesn't the (civilised) world know what Subaru's are? Scion, fine it's a relatively newer brand. If the general population has a TV, they've seen a Subaru commercial. Love, its whats makes a Subaru a Subaru.
My gf knows absolutely nothing about cars, but when I first got my BRZ, she said "oh, most Subaru's are ugly."
You may be right in there are some out there, but I'd say the majority are aware of the Subaru brand.