Quote:
Originally Posted by Cole
Then you're loyal to a product. Not to the brand itself. Brand loyalty typically means you support the company of the products you buy. You don't do that on the second hand market.
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Band loyalty is not a complex idea. It has nothing to do with where or how you purchase the product. Just the brand thats attached to the product and the loyalty that resides therein.
Just what I learned in my marketing degree.
