Quote:
Originally Posted by Cole
Then you're loyal to a product. Not to the brand itself. Brand loyalty typically means you support the company of the products you buy. You don't do that on the second hand market.
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If you buy used, you may not be directly contributing to the company's new vehicle sales figures, but you may contribute to:
- Parts sales for DIYers
- Service sales, which basically means parts sales for non-DIYers (oil, filters, tires, replacement parts, etc)
- Positive brand image (the general consensus among Toyota owners, new and used is that "Toyotas last forever". I talk to people every day who tell me this. This is basically marketing, which in turn drives new vehicle sales