Quote:
Originally Posted by DarkPhoenix
Let's be careful with that stereotype. I AM a woman with a job that would be classified as white collar. Not all of us go for bland. 
What this is for is for people who aren't very flashy and aren't looking to attract much attention. They want some performance for what is still a pretty decent price while still driving something that looks mature and polished.
Yes - it's an entirely different market from where most of us are, but it's perfectly legitimate and I can think of plenty of men that fall into that category just as well as a few women... and not all of them are white collar, either. |
I agree and don't agree at the same time.
Did you watch those vids? This is not targeted at somebody that wants performance and no flash but squarely at the young(ish) white collar woman. This is not being done as a stereotype at all but as a demographic (of which it legitimately is). I mean really, an exotic cat with a diamond collar rolling around on a seat and a bejeweled foot and ankle caressing a dash certainly do not scream performance. This is being marketed as a "luxury" coupe at a very specific group and men are not in it. Someplace in the first promotional material (can't find it) there is a picture of a "business woman" (the pic is a horrid stereotype actually) climbing into the car. Not saying men will not like, nor buy it but they are not targeted in the marketing materials. The tag line even states "Weird Luxury".
All that said I stand by my statement that anybody buying this as a "luxury" car is going to be disappointed.