Quote:
Originally Posted by Teseo
Thats is the theory and sounds like a dream, but the fact is the owners want/need more money for future R&D and business expansion.
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Sure, there still needs to be padding for R&D and such. But if the R&D costs less for the reasons listed before, then the company can charge less and still be covering their costs plus profit, and in doing so, potentially grab a larger market share through increased volume (assuming the product performs the same). There's nothing ground-breaking here...it's just basic accounting.