Scion has always gone by the no haggle one price thing that isn't new. They are not supposed to haggle and can actually get in a pile of trouble from corporate for doing so. It is important to note though that the no haggle price does not mean that the have to list the car at MSRP. They can charge whatever they want for it (above or below) as long as all the advertising and pricing for that individual car is the same. So if they want to charge $25K for white and $28K for blue they can.
Having said all that there are many guys that say they bargained price so some dealers at least will do it. The other thing you can do if they won't budge on price (remember they are
not supposed to) is bargain for add ons for free or low cost. This is what I did and I got a shit load of extras for pennies on the dollar.
https://www.scion.com/shopping-tools/pure-process-plus
Scion Pure Price Solution Guide
Why Haggle?
Scion is unique because both the products and buying process are designed to create a whole new culture that will change the consumer's car buying experience. At Scion we respect your time by creating a simple, straightforward, easy to understand approach called "Pure Price."
Scion's "Pure Price" purchase experience means no haggle, no hassle. The price you pay for all products and services offered equals the dealership's posted and advertised price. Price menus are clearly posted in the dealership showroom for all products and services. Dealers are free to set their own prices.
Pure Price - A Definition
Pure Price means that the price you see posted in an ad, on the dealer's website, or on a menu display board in the dealership - is the price you will pay. This includes vehicles, accessories, and even finance and insurance products. All our prices are clearly posted.
Why Use Pure Price?
Our customers told us they want a shorter, simpler process with less pressure - and we listened. With the Scion Pure Price Solution, you don't have to negotiate price - or sit around the dealership waiting for someone to "crunch the numbers."
In many cases, you'll deal with only one person for the entire transaction - start to finish. That makes it easier on you - and easier on us. We can devote more time and attention to getting you the car you want - and getting you on your way.
Benefits to You
Pure Price saves time. No one has to sit through an extended negotiation period.
You get more personal service. While your Sales Consultant may call on others for expertise as needed, he/she will handle almost the whole transaction.
Pure Price is open and consistent. What you see is what you get. No surprises. Nothing hidden.
With Pure Price, you don't have to be a good negotiator to get a good deal.
Anything Else?
Pure Price doesn't mean that all cars will be priced the same. For example, some colors may be priced differently than other colors. But the posted price is always the price you pay.