Quote:
Originally Posted by carma143
But hasn't Mazda used the Miata (MX-5) to fill a niche market?
I'd say, with their latest offering, that the Miata has stayed true to it's roots, even after 25 years. From here:
we can see that the twins still sell significantly more than the Miata, though less compared to how well the Miata sold 10+ years ago.
I believe there is still hope.
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One car does not mean they are focused on filling a niche market. You do know they make many other models right? (JK not mean sarcasm).
Where are their other niche market cars now? What happened to them before they faded out?
Subaru may be able to keep the BRZ alive by hanging onto Toyota's coat tails but if they are counting on it to keep them moving forward they need to increase the sales not just maintain them. To do that they have to appeal to a larger market share.