Quote:
Originally Posted by carma143
Subaru is different. It states in the article how Subaru doesn't want to expand any further. It wants to keep it's "niche" appeal.
I doubt they'll abandon what makes the twins so great, a cheap, reliable, simplistic, lightweight FR with "just enough" horsepower so it can be wrung out even on main roads.
The twins aren't geared towards the masses, and I don't think Subaru wants it to be.
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Subaru and Toyota are both for profit companies. If they can make more by "upgrading" the cars they will. If anybody thinks that Subaru will just stay where it is now to fill a niche market then we can kiss them goodbye. The super car manufactures can get away with that business model but a company based upon low cost, mass produced cars must grow or die.