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Figure I'll take a stab at guessing what Toyota might do with their lineup if they bring the SFR to North America.
The S-FR will replace the FRS in the Scion line-up, the next gen FRS will be badged Toyota like the rest of the world and Lexus will get the new Supra. This would give them an FR car for each of their lineups with appropriate levels of performance and price tags to match and would allow for very aggressive marketing for all 3 products.
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