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The full-service and assisted-service side of the operations would cover the expenses and the self-service revenue would be all profit. That would be my target financially at least in the first year or so.
I think the niche market is a market that's very willing (great demand) but the problem is targeting that niche market and appealing to it in more catered ways.
example: using SEO tactics, social media groups, hosting events at the shop for enthusiast groups etc. Also partnering with local enthusiast events such as track days, racing orgs, and car shows.
The other thing I haven't seen on any of the existing entities is to do week-day specials like "half price tuesday" or work-truck-wednesday special. A lot of private business owners are motoring around town in their own "work vehicles" and this could be a faster and less expensive way for small business owners to do maintenance on their work vehicles during the week. The other thing is retired guys, hobbyists etc, folks who don't work during the week.
The other thought I've seen when while riding the google machine is combining it with a high cash flow business that requires almost no labor such as a self-serve car wash (coin operated). The downside there is that the startup capital required changes the whole equation.
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SCCA T4 - FRS
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