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In regards to a new FR-S a family friend of mine works for toyota and he said that the dealer markup (not the extra admin fee) is very little which is why there is little room to haggle if any at all (approximately $1400 profit for the dealership). There's some room for negotiation for interest fee but otherwise, they can prob throw in some options but not really go under standard MSRP+TAX+FREIGHT+AC TAX. If you're looking for major discounts, its better to try the subaru dealers/older models/used. The prices on the older models are holding pretty well, so it might not be that much cheaper. Keep in mind this is Toyota Canada though.
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