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The goal of this car is to be primarily cheap and sporty. It is designed and the young first time japanese car buyer. It is the market segment the fr-s was aiming for, but after the release, their data showed that the fr-s was just way too expensive for the market. The similarly priced miata is also too expensive.
The competitor with this car is more like the honda concept the s1300. Honda came to the same conclusion as toyota, focusing on the s660 and s1300.
They will want 4 seats and a trunk, for practicality sake, so a mr setup is out of the question.
Cost will be the primary concern. I doubt it will come out with more than one powertrain and more than a couple of engines. I highly doubt any of them will have any torque to speak of, to keep costs low.
Their second priority will probably be sporty feel and look over actual track performance. I bet they will raid the parts bins for other toyota products.
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