Quote:
Originally Posted by Quentin
The point of Scion has always been base spec and you modify to your liking. If Scion had all the things available from the BRZ, what is the point of the BRZ?
That is why badge engineering was so bad for GM. The cars overlapped way too much in price and features, so customers were pitting the brands against each other and pitting the ridiculously large dealer network against each other.
By keeping Scion as the low spec, it sets the base price and targets the demographic that is going to want the stripper model to modify. The BRZ gets more grown up looks and more grown up features targeting a slightly different market. The reason they don't offer a la carte options like MINI, for example, is because Toyota and Subaru are probably already losing money on these cars in the US. Our dollar isn't worth shit so one way of reducing cost is to limit options. This means that inventory is much more flexible when it hits the US port and that saves money.
Scion might lose sales, but 75% of those sales will be going to the Subaru dealership instead of deciding they want a V6 Mustang or Genesis. If you choose a car with a completely different character over something as silly as HIDs, you probably weren't that serious about the FR-S in the first place. Scion didn't lose a "certain" sale. They lost a "well, we were in the running" sale. Same goes for someone going with a vastly different car because they don't like the plastic bumper skin on the twin. I'd wager that 95% of the people think that both cars look great and it is just slight preference to one or the other.
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Offering options will only make them more money and more customers. They can always offer a cheap base model but the options and higher trims are where the money is at.
Quote:
Originally Posted by DantKR
If you're after all the creature comforts and in the 30's range you may as well get a BMW 328i. RWD, small, more power, can get the M package and can get it for around 32k.
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As I mentioned before, I'm not interested in any other car. It's simply a matter of getting the stuff I want with this car for as cheaply as possible. The BRZ is the better deal but it doesn't meet my styling criteria and I don't prefer the suspension setup and it will be much harder to come by.