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CB390248 · 07-24-2015, 11:08 PM

Quote:
Originally Posted by NWFRS
We're not talking about branding here.
*raises hand*
I beg to differ just a bit.
Expectation can/does influence our perception.
Branding is all about influencing our decision making. Low end Tag watches for example. Mass produced using off the shelf movements but Tag spends something like 30% of their money on advertising telling us what great watches they are. That is, re-inforcing the image of sophistication.
I love the results of this: http://www.theatlantic.com/health/ar...om-bad/247240/

I bought a scion ad I have a Tag! [explodes] that being said my Timex keeps better time but I've never seen anyone with my watch and I've seen multiple people with the same exact Rolex so... I dunno. It's a mixture of quality, marketing, BS, and pixie dust I think.

07-24-2015, 11:08 PM	#18
CB390248 Senior Member Join Date: Jun 2013 Drives: Asphalt FR-S Location: Eastern PA Posts: 224 Thanks: 5 Thanked 36 Times in 17 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	Quote: Originally Posted by NWFRS We're not talking about branding here. raises hand I beg to differ just a bit. Expectation can/does influence our perception. Branding is all about influencing our decision making. Low end Tag watches for example. Mass produced using off the shelf movements but Tag spends something like 30% of their money on advertising telling us what great watches they are. That is, re-inforcing the image of sophistication. I love the results of this: http://www.theatlantic.com/health/ar...om-bad/247240/ I bought a scion ad I have a Tag! [explodes] that being said my Timex keeps better time but I've never seen anyone with my watch and I've seen multiple people with the same exact Rolex so... I dunno. It's a mixture of quality, marketing, BS, and pixie dust I think.