Quote:
Originally Posted by sprintertrueno86
automotive luxury to me is not entry level or even mid level MB/BMW/Audi's... Sure, you get the badge but the cars are not that luxurious to me.
S-class, 7series, A8, Bentleys, Rolls Royce..etc where comfort and amenities come first is automotive luxury.
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I somewhat agree with you that entry level luxury cars aren't exactly luxurious but more about the badge.
Proof? Last summer, Reuters reported and examined the over-production of new vehicles in Europe. It was claimed that a 30,000Euro BMW sport utility compact could be had for 30% off because of excess inventory. A few things come to mind.
Could vehicles theoretically selling for 100g's sell at 30% percent off?
Could this be a business case viable to change "luxury" car buyer's purchase decision?