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Mazda has stepped up their game and is putting pressure on the german automakers with their interior. Although some of it is cheap in some areas (roof and rear seats on the sides with plastic) they have features like the popped up display to keep your eyes on the road and be able to see the screen without fiddling around down below and the control knob behind the shifter which lets you still be focused on the road.
The active display that pops up can be gimmicky to some, but I feel like I'm in a high tech car personally (I work in IT so that kind of stuff is exciting) telling me about my radar cruise, current speed, navigation directions, etc.
A fully loaded Mazda 3 S Grand Touring with the Tech package is about $27,500. This includes radar cruise, lane departure. After driving one, it's a pretty amazing car for the price. May be lacking in the power department, but I'll take this car over a BMW any day. The feel of it is really nice and you feel like you are driving a much higher quality car, and probably a way more reliable car over a BMW. You're out of your damn mind if you're driving a BMW outside of a warranty.
The one problem I do have with the Mazda though is the price is hard to get down. Not too many incentives, and they can't deeply discount like Toyota/Honda can.
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