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To the average person a car is all about the BADGE. People want to tell someone "I drive a BMW" and for the other person to think "ooooo, you are doing well." BMW had instilled a mental prestige to their company that says "I make money" and "I am elite". Mazda is not a luxury car in the general public's eyes. The person that has more knowledge of cars, or is thrifty will know the difference between a badge and luxury.
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