[jdmblood]

Originally Posted by wheelhaus

A lot if it also has to do with personal experiences, like what @Packofcrows hinted at. Consider a negative experience with another brand with your parent's car, or a friend's car who isn't an enthusiast, whatever. It leaves such a sour taste in your mouth that it just furthers your emotional investment in the brand you think is cool/superior. Or, if the bad experience were to happen to *your* cool car, or your friend's cool (fill in the blank car), that it'd be just a common fix, but holy hell man, that "other POS" was a pain in the ass, man they suck...

i think this has alot to do with brand royalty