Quote:
Originally Posted by DarkSunrise
I think Subaru was eventually happy with the car, but certainly in the beginning had their doubts. Masuda and Tamou are quoted as being skeptical about how a naturally-aspirated RWD sports car would fit the Subaru lineup and whether Subaru would be able to recoup its investment costs.
I think internally Subaru faces the same doubts again as they decide whether and how much to invest into a second generation BRZ.
Personally I don't think they make that leap of faith unless they have another partner to split development costs with. For example, if Toyota decides they want to partner with Mazda or forego a partner for the second generation GT86, I just can't see a relatively small company like Subaru deciding to release a second-gen BRZ on its own. It would be a high-risk, low-reward endeavor. A lightweight NA RWD coupe just doesn't fit their business model, and a turbocharged version would cannibalize their WRX/STI sales.
I could be wrong, but that's my take on Subaru's position at the moment.
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I agree to this. So many forget how small of a car company Subaru is in comparison to most household name brands.
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