Quote:
Originally Posted by Tcoat
My point is that to have huge sales a car needs to fit the needs of several demographics and although more power will certainly bring in one group it will completely turn off others.
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Price is everything.
There are enough people complaining that a base Mustang offers more power for almost the same cost. There are people who argue that a higher priced and performance version should sell well because that is what the enthusiasts want!
But what people do not realize is that this car started out as catering to a smaller customer base than other similar performance options. The WRX and STIs sell well because they offer the best of many worlds. Increasing the price further through more performance means filtering out the already niche customer base further. One of the reasons why I bought the BRZ was it was only costing as much as a fully loaded family sedan.
Everybody wants more power. For the same cost, sure... For a price touching the mid thirties, not so sure...