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Old 07-05-2015, 08:38 PM   #1
FiReStorm2013
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Join Date: Dec 2013
Drives: 2013 FR-S
Location: New York
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Toyota-Scion will not discontinue making the FRS

Reading these message board for since 2013 when I bought my FRS, I've seen an increasing amount of comments about the FRS being discontinued. I did some research and this is what I came up with.

In April of 2014, 1,445 FRS cars were sold.
In April of 2015, 1,089 FRS cars were sold.

1. With a decrease of 28-29%, I was getting nervous. Then as I looked at 159 cars, I learned most had a negative percentage. The cars that had a positive percentage were rare, including Toyota Camry and Corolla, Nissan Sentra, Hyundai Elantra, Chrysler 200 and Subaru Outback as the only cars within the top 15 most sold cars. That leaves 9 cars cars in the top 15 most selling car list seeing a down trend.

2. Now, it doesn't make sense to compare Toyota Camry (#1 ranked car in sale) to an FRS. One car is suited more for families and often used as a company car, where as the other is suited for 21-mid 30's guys (Yes, I know girls drive and own the car, but all FRS commercials and posters show a male exiting the drivers seat). For those in their 20-30s, its difficult to find a job in a difficult market, regarding all fields, these folks have less money, as a result of a poor job or no job. Hey, oatmeal beats no meal. Not to mention insurance is crazy high, I just got my bill as a 26 yo male. OUCH!

So where am I going with this?

Scion FRS ranks 89 with 1,089 cars sold in April 2015

There are 159 cars on the list, meaning there's 70 cars selling less per month. Thinking to myself, "These are new models and will discontinued." I was wrong. Many are established models, for example the Nissan Z, BMW 2 and 7 series, Jaguar F-Type (2x the price, less than half the sales, great looking car btw), Audi TT, Mazda 2, Acuras TSX, Dodge Avenger and Mazda Miata to name a few.

When the company set out to develop and manufacture the FRS, their intentions were a little different than it was when they created the Camry. The FRS is a model they'll want in their lineup because it's one of those cars that is fun and most people want. Unfortunately, it's not practical for a lot of people, including those ready to start a family or need a lot of cargo or need a car better suited for tremendous amounts of snow fall, like upstate NY.

I strongly believe its' sales could drop as low as 200-250 per month and they'll still be manufacturing them. Hopefully that doesn't happen, but they could always go to the model of selling the FRS every other year rather than every year. Once they start uping the HP and torque, adding an AWD version, than there becomes the possibility of them discontinuing it because the price to make it becomes much more expensive and the few people its marketed towards may not even be able to afford it after these things we want have been installed into it.

I want to hear your thoughts.
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