Quote:
Originally Posted by OldSkoolToys
it was mainly to show that $20,000 itself is really pushing the limit as is. You could generalize a down payment/ trade in value average of ~4,000, but it doesn't shift the monthly payment downward very much. Thats why I think the base line model will be cheaper than most people think. If they go much higher than that then their target market can't really afford to buy their car.
Even if you calculate the downpayment, my estimated average yearly income (35k -40k) is a relatively fair assessment, probably well over the yearly income of most young enthusiasts.
Again, thats pricing estimates for the base model. I dont' expect the high powered version to be sub $25,000
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I am glad there are members who are looking at this seriously.
I will add that:
1: I recall reading an article saying Toyota did not have Gen Y in mind with the creation of the vehicle (I'll have to find it again when I have time)
2:My extremely simple video on youtube, (which is essentially the gif image i posted that S2K uses atm,(
)) has had:
15.4K views in less than a month
~36% aged 45-54
~36% aged 35-44
~18% aged 25-34
~6% aged 18-24
90% male
55% US
15% japan
5% UK
& attention spikes at the pedals
What does that mean, nothing other than that is who is interested in my simple video. But I would wager to project that the market for the car is similar, and Toyota already spent a lot of money to discover this.