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I am not sure how low a dealer can go on the price to make a profit for themselves and try to sell the car, but I would imagine in some cases, if they have a certain model of car which may have a higher demand or a special edition of a car where buyers are willing to pay full price, then they aren't going to immediately sell it to a buyer for a lower price just because they have cash in hand. The dealer is going to wait for that guy who has the money to pay full price. If the car wasn't selling at all, then they would probably negotiate, but if they expect to sell it quickly, then they aren't going to negotiate.
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