Quote:
Originally Posted by PICKLEBOY
Pure pricing seems like it would be fair if the dealers actually put it @ MSRP/a fair price. All dealers have a bit of mark up on their vehicles and thats where haggling comes in
|
EXACTLY!!!
I sold cars for 7 years, two at a one-price store for new Hyundais.
Every car's price was clearly marked with a tag hanging from the mirror, and was always invoice minus rebates. No doc, simply tax and title. Being a true one-price store also meant there was zero negotiating room for trades, so the number presented was always actual cash value based on the market between Black Book, Kelley and Manheim.
We would lose folks on trade because they wanted to see more for it, but no one could touch our pricing on new cars, and never did.
THAT is true "pure pricing", not allowing dealers to set their own price and then say "K, it is what it is, take it or leave it"
I think Saturn proved singular pricing on new cars doesn't work, and it won't until the entire industry shifts and/or cuts out dealerships - like Tesla is attempting.