|
I would say that you can negotiate, even at a dealership with Pure Pricing.
In April, the dealer I bought my Halo from (a Pure Pricing dealer) told me that he could sell to me at any price. The only requirement was that before he could sell the car to me, he'd have to advertise the price first. So if I wanted the Ultramarine that another dealership (non-Pure Pricing dealer) had, he could get it for me from the other dealer and match their quote. I would end up paying less because his doc fee was lower.
In the end, I bought the Halo. I didn't even bother to negotiate because the advertised price was already heavily discounted compared to all the other dealerships in the area. Maybe that was Pure Pricing working as advertised or maybe not. *shrug* On the flip side, a month later when I wanted to buy a Prius for my wife from the same dealership, I played hard ball because I knew that Prius prices have been dropping lately and their initial quotes to me weren't any good.
Additional note: That dealer wasn't a big fan of Pure Pricing. From what I remember, the explanation I got was that if a buyer's comparison shopping online and sees comparable prices between a Scion and a non-Scion car in the same class, that buyer knows he or she can still negotiate the non-Scion down even further. The buyer's not going to waste time with the Scion dealer, even though the dealer is probably still willing to negotiate. His thinking is that Toyota's going to have to make changes to Pure Pricing. We'll see if that really happens.
|