[Bergen23]

Originally Posted by billyk

"Pure Price" wasn't even on the table when I negotiated my deal - not even mentioned. I paid well below invoice and a couple of extras were already installed that didn't affect the price. Must be a matter of region, dealer, or time of year - I bought in late November, and I bought off the lot.

Maybe it was b/c after test driving I set my price point before the salesperson even got around to talking about money, and I made it clear that I was totally happy not making a purchase if that price didn't make sense for them. I was on my way to a Subie dealer up the street to test drive a BRZ as well. They made it so that I stayed right there. I wasn't interested in "beating" the Dealer, I just didn't have to buy a car that day, and they didn't need to agree to my price point.

The result was a great price for my trade (I set that price too) and a $23.9k price tag on a new FRS w/extras (before taxes). Again, no Pure Price in sight.

It was a wonderful, and quick deal, where we both felt great about the transaction.

Well if you bought a '14 and there were '15's on the lot, they'd be more likely to make a deal to move the '14's